Is Renting Email Lists Right For Your Online Business

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In short, renting an email list essentially means to charge a third party a predetermined amount per month to utilize their email list for a specific email blast. Of course, email list renting can differ widely with some agreeing to deliver up to ten emails a week, daily or however often is desired. The owner of the list will then send out an email on your behalf to all of the subscribers on their list. In exchange, you'll only have to invest a one-time fee for each subscriber, which in many instances will be less than the cost of opening and maintaining your own list. Here are some factors to consider when thinking about this form of list rental:

-What are the current trends? Many Internet marketers are realizing the potential of email list rental to generate income on a monthly basis. Listing rental costs are based on the size of your list, frequency of usage and your selected distribution list. If you are just starting out or your current product offers limited quantities, you may want to start small and work your way up.

-What do you need to get started with email list renting? You will need a valid email address for contact information, a web hosting account, a telephone line or a cell phone, and an online form to collect the names and email addresses of potential customers. Depending on your business, you may be required to have a sales page to display or other opt-in page. If so, it's important to ensure that the sales page is attractive and closely ties into what you're offering.

-What is your ideal customer? To determine your ideal customer, think about how you would like to receive communications from this person. Is your ideal customer someone who has requested several sales emails in a short period of time? Is your ideal customer a business owner who frequently sends out email lists? Or is your ideal customer someone who only purchases once every quarter or year?

-Who can' email marketing lists renting? This can vary greatly depending on the size of your customer base. Some businesses have very minimal levels of email lists and can rent lists effectively and efficiently. Other businesses have large customer bases and must rent email lists on a monthly basis.

-What are your overhead costs? Renting email lists can be costly, depending on the size of your list and the frequency of usage. Do you need to purchase equipment? Can you incur expenses with offline direct marketing strategies? Remember that omnichannel marketing solutions will be responsible for maintaining and updating your customer's contact information; therefore, you should always include this cost into your budget.

-What are your return rates on email campaigns that utilize email lists? You should always consider the cost/benefit analysis of your current lead generation strategies and compare email list renting against your existing e-marketing services. It is important to make the decision that benefits your bottom line more than just another list rental fee. Make sure that you have an e-marketing plan and ongoing lead generation initiatives in place before you sign on the dotted line with any company that offers email campaigns.

When it comes to email campaigns, lead generation, and email lists, the bottom line is clear. E-marketing services are more affordable. Renting is a smart business decision. But do your research. Contact a number of companies that offer email campaigns, copy writing, and lead generation services and request free quotes.

The internet has made it easier than ever for anyone to establish and grow a large customer base online. With an email list rental, you can be one of those success stories that many are hoping to read about. But just because an online company offers email list rental does not mean you will automatically be successful. You must be sure you choose the right company with the right email list broker.

A good email list provider should offer professional email lists that are top quality. If you are considering renting lists, find out the quality of the email lists. Most people trust the expertise of a direct marketing company that specializes in high quality, responsive lists. A good direct marketing company will work with clients to develop a customized subscriber base. If you are considering renting lists, make sure the company you choose has the experience and expertise in developing high quality direct marketing lists. An experienced direct marketing company can help you get the best results from your efforts, even if you do not plan on spending money directly on advertisements.

A final consideration is whether or not the company will allow you to manage and view your client's data cards. Many companies charge a fee for accessing one's data cards. Some charge a monthly fee, but some will charge a per-transaction fee for access to the cards. Determine whether or omnichannel digital marketing will be charged for accessing the data cards; it would be better to avoid a monthly fee to avoid having to pay for data cards.